Marketing Activation Senior Manager Campaign & Revenue Operations Specialist (Remote)

Our Client: A leading provider of innovative financial-technology solutions, is seeking a Marketing Activation Senior Manager. This role delivers the chance to architect high-impact, data-driven campaigns that accelerate revenue for a world-class payments platform and fast-track your career in a high-visibility, high-growth environment.

Position: Marketing Activation Senior Manager
Duration: Full-Time Temporary (approx. 6 months)
Location: Remote U.S. based

Work Arrangement: Remote

Role Summary:
As the strategic quarterback between campaign planning and technical execution, you will design and activate multi-channel marketing programs paid, email, SMS, events, webinars, ABM that convert prospects into measurable pipeline and revenue. Partnering with product marketing, creative, Rev-Gen, and Marketing Ops, you ll translate ambitious business goals into bulletproof data architecture, seamless system integrations, and real-time optimisation that keeps performance ahead of the curve.

Responsibilities:

• Own end-to-end campaign activation: 40% planning (audience, channel mix, KPI tree) and 60% build/run (setup, QA, launch, optimisation).
• Architect solution requirements tagging, lead routing, segmentation, compliance to ensure flawless data flow across Salesforce, CDP, Google Analytics, Funnel.io, Zapier, etc.
• Partner with stakeholders to refine campaign strategy, select optimal channels, and validate technical feasibility.
• Configure and manage campaigns in Salesforce; monitor dashboards for engagement, conversion, ROI; pivot tactics when metrics drift.
• Facilitate weekly stand-ups, sprint plans, and post-mortems to drive continuous improvement and knowledge sharing.

Ideal Candidates Will Have:

• 10+ years in digital marketing, marketing operations, or technical project management, with 5+ configuring Salesforce CRM.
• Expertise with Marketo, Pardot, or HubSpot; proven record building lead-management frameworks and cross-system integrations.
• Experience delivering complex, multi-touch B2B campaigns that generate measurable revenue.
• Ability to toggle seamlessly between strategic vision and hands-on configuration.
• Payments or fintech fluency preferred; we ll teach the domain specifics to fast learners from adjacent tech sectors.

Required Skills/Experience:

• Bachelor s degree in Marketing, IT, Business, or related field (equivalent experience accepted).
• Advanced proficiency in marketing analytics, data architecture, and privacy-compliant tracking.
• Strong collaboration and communication skills across global, cross-functional teams.

Other Skills:

• Google Tag Manager, Google Analytics, ABM platforms, SQL basics
• Agile marketing or Scrum familiarity
• Passion for data-driven storytelling and optimisation

Important Notes:

• This is a temporary, remote position open to candidates located anywhere in the U.S.
• Occasional alignment with global teams may require flexibility in meeting times.

Calance Consultant Benefits Offerings:

• EPO/PPO Medical Plan (Anthem)
• HMO/PPO Dental programs (Anthem)

- Vision - VSP (MetLife)

• 401K VOYA Retirement vesting program

Who is Calance?
Calance is a global IT company with operations in the United States, Canada, and India. Over the years, Calance has grown organically and has acquired numerous successful IT Services firms along the way. As a result, the company today is a mix of diverse cultures, talents, and expertise that collaborate globally to bring our best capabilities and thinking to clients. Calance also offers benefits which includes Medical, Dental, Vision care, and 401K.

Calance - the place to grow.
www.calance.com

Missing Information:

• Anticipated contract end date: [TBD confirm for refinement]

Marketing Activation Senior Manager Campaign & Revenue Operations Specialist (Remote) job details loaded