Brand Marketing Manager – Midwest Business Center

The Brand Marketing Manager serves as the primary liaison between the Midwest Business Center and Chrysler, Dodge, Jeep, RAM and FIAT brands. This role drives brand presence through experiential activations, auto show participation, and creative initiatives, ensuring alignment with corporate objectives and regional market dynamics.

Key Responsibilities Include:

• Experiential Marketing & Activations
  • Plan and execute regional experiential events, including auto shows and brand activations
  • Ensure brand consistency and impactful customer engagement at all touchpoints
• Creative Direction
  • Oversee creative development for regional campaigns and event assets
  • Collaborate with agencies and internal teams to maintain brand standards
  • Support initiatives that elevate showroom and event experiences
• Market Analysis & Reporting
  • Prepare and analyze sales / inventory and market share reports for the Northeast Business Center
  • Prepare reporting for Business Center Leadership for National Commercial Committee Meetings
  • Identify trends and opportunities to enhance brand and business center performance
• Demand
  • Manage the deployment of dealer Enhanced Customer Galley Lists
  • Manage the deployment of dealer Point-of-Sale Kits
  • Manage the reporting of dealer Hosted Events
• Brand Liaison
  • Act as the primary point of contact between the business center and brand teams
  • Communicate regional insights and ensure alignment with national strategies
  • Manage Business Center Marketing Vehicle Fleet
• Support for Dealer Digital Marketing Reviews and Optimizations

Travel Requirements

• Regular travel within the Midwest region for experiential activations and auto shows
• Occasional travel to national events or brand headquarters as needed
• Estimated travel: 20–25% of time

Requirements:

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in brand marketing, preferably in automotive or experiential marketing
• Strong project management and creative direction skills
• Excellent communication and stakeholder management abilities
• Proficiency in market analysis and reporting tools
• Proficiency in Microsoft Office Tools, ex. Word, PowerPoint, Excel
• Must live or be willing to relocate to Chicago, IL

Brand Marketing Manager – Midwest Business Center job details loaded