Content Manager / Senior Manager

About IEM

Industrial Electric Mfg. (IEM) is the largest independent full-line manufacturer of custom power distribution systems in North America. Founded more than 75 years ago in Fremont, California, IEM grew alongside Silicon Valley and today operates over 1.7 million square feet of manufacturing capacity. With $1B+ in annual sales and 10,000+ commissioned projects across technology, data centers, commercial, energy, utilities, healthcare, industrial, and infrastructure markets, IEM continues to deliver exceptional product quality, dependable service, and the flexibility to meet complex technical requirements at scale.

Content Manager / Senior Manager

Location: US Remote

Reports To: Director of Marketing 

Position Summary 

The Content Manager/Senior Manager is responsible for creating and managing high-quality marketing assets that support brand awareness, product marketing, and sales enablement. This role oversees the development of written, visual, and multimedia content that engages target audiences and supports company growth.

Key Responsibilities 

• Develop product collateral including flyers, brochures, datasheets, battle cards, and PPT decks.
• Produce corporate, industry, and HR/employer branding materials.
• Manage creation of videos, including short-form, long-form, and animated content.
• Write and edit customer case studies, blog posts, and thought leadership articles.
• Coordinate award submissions and manage recognition initiatives.
• Oversee branding for swag, promotional items, and event materials.
• Support product launches with complete content packages.
• Conduct competitor content analysis and market research.

Qualifications 

• Bachelor’s degree in Marketing, Communications, or related field.
• 7+ years of experience in content marketing or product marketing in a B2B setting, preferably in power distribution, electrical equipment, or industrial solutions.
• Exceptional writing, editing, and storytelling skills required.

• Successful experience managing agencies or external creative resources such as graphic designers and copywriters required.
• Proficiency in Salesforce and HubSpot strongly preferred.

• Experience producing multimedia content, including video and design collaboration.

• Strong project management and stakeholder engagement skills.

• Demonstrated ability to take initiative, maintain composure under pressure, and succeed in environments of rapid change and shifting priorities.

Compensation

The salary range for this role is $100,000 - $160,000 per year, based on location, experience, and qualifications.

Why Join IEM

At IEM, you’ll join a team that powers some of the world’s most ambitious projects. We’re engineers, makers, and problem-solvers who thrive on tackling complex challenges and delivering solutions that keep industries moving forward. If you’re driven, collaborative, and ready to make an impact, we’d love to hear from you. Your creativity and passion can help us achieve great things—come be part of the journey.

Learn more about IEM at https://www.iemfg.com

We offer comprehensive and competitive benefits package designed to support our employees' well-being, growth, and long-term success. View a snapshot of our benefits at https://www.iemfg.com/careers

Recruiting Scams

Beware of recruiting scams. IEM never charges candidates fees, and all recruiter emails come from an @iemfg.com address. If you suspect fraudulent activity, do not share personal information and report it to us at iemfg.com/contact

Non-Discrimination Statement

IEM does not discriminate against any applicant based on any characteristic protected by law.

Privacy

Information collected and processed as part of your IEM Careers profile, and any job applications you choose to submit is subject to IEM's Workforce Member Privacy Policy.