Levi Strauss
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Overview
Levi Strauss (1829-1902) was a German immigrant and businessman who, with tailor Jacob Davis, invented blue jeans in 1873 by adding copper rivets to durable denim work pants, creating the iconic Levi’s brand and a global apparel giant. He moved to San Francisco during the Gold Rush, establishing a dry goods business before recognizing the need for tough workwear, leading to the creation of the world’s first blue jeans, known as “waist overalls”.
Founded Year
1853
Ownership Type
Public–Private Partnership (PPP)
Business Model
B2B (Business to Business)
Time Zone
GMT-5
Mission
To deliver profits through principles to make an outsized impact on the world
Vision
We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit
Core Values
Empathy: This value is about walking in other people's shoes, actively listening, and responding to the needs of customers, employees, and stakeholders. A famous historical example involved the company paying for the education, tuition, and salaries of child laborers in Bangladesh rather than simply firing them, demonstrating empathy in action. Originality: Rooted in the pioneering spirit of inventing the blue jean, originality means being authentic and innovative, breaking the mold, and challenging conventional wisdom. Integrity: This value translates to doing the right thing by employees, brands, the company, and society as a whole. Ethical conduct and social responsibility are hallmarks of their business approach. Courage: It takes courage to stand up for what one believes in, challenge hierarchy, and act on convictions, even when it's difficult or goes against accepted practices. The company has a history of taking a public stand on social issues, such as immigration and LGBTQ+ rights, guided by this value.
Company Tagline
Buy Better, Wear Longer
Head Office Country
United States