Sri Lanka Tourism Promotion Bureau
Overview
The Sri Lanka Tourism Promotion Bureau (SLTPB) is the primary government authority responsible for marketing and promoting Sri Lanka as a premier travel destination globally. Established under the Tourism Act No. 38 of 2005, it focuses on driving tourism growth, managing international campaigns, and enhancing the nation’s image as a, safe, and diverse destination.
Founded Year
1912
Ownership Type
Government-Owned / State-Owned Enterprise
Business Model
B2C (Business to Consumer)
Time Zone
+5.30
Mission
To promote and market Sri Lanka as a diverse, safe, and sustainable destination, maximizing economic benefits while fostering community participation and preserving cultural heritage
Vision
To be a premier green tourist destination in the world, offering authentic, high-value experiences, ensuring sustainability, inclusivity, and economic prosperity
Core Values
Sustainability: Focusing on "green" tourism and responsible environmental management. Authenticity & Diversity: Offering unique, multi-dimensional experiences beyond just sun and sand. Inclusivity: Ensuring economic benefits reach local communities. Safety & Security: Prioritizing a secure environment for visitors.
Company Tagline
Current/Latest: "Sri Lanka - You'll come back for more". Previous/Brand Identity: "So Sri Lanka" and "Wonder of Asia"
Head Office Country
Sri Lanka
