
Addi
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Overview
Addi is a prominent Latin American Buy Now, Pay Later (BNPL) platform that enables consumers to purchase goods in installments without a credit card. It operates as an app for shopping, offering financing at partner stores. Founded with significant funding, it aims to make digital commerce more accessible and affordable.
Founded Year
1894
Ownership Type
Privately Held
Business Model
B2B (Business to Business)
Time Zone
Mission
To empower individuals and transform communities by providing fair, transparent, and accessible credit solutions, bridging the gap between traditional banking and the modern digital economy.
Vision
To democratize access to financial services in Latin America, making credit available instantly and conveniently at points of sale, both online and offline.
Core Values
Democratization of Finance: Creating a credit system that works for everyone, especially the underserved. Transparency & Fairness: Offering clear, simple installment plans easier to understand than traditional credit cards. Customer Empowerment: Fostering trust and enabling better financial management. Innovation & Speed: Utilizing machine learning and data to provide instant credit decisions at the checkout. "Obsess with and Hone Our Craft": A key internal value focused on being the best in the world at their jobs. Abundance & Pride: Creating value for both customers and merchant partners.
Company Tagline
Addi: Compra lo que quieras, paga a tu manera (Buy what you want, pay your way) [Common in marketing] Addi: Credit for All Empowering Digital Commerce
Head Office Country
Colombia